Animal Welfare / No-Kill Shelter · North Charleston, SC

Charleston Animal Society

Preventing cruelty, saving lives. — a GrantedSC Deep Scan of website credibility, grant opportunity, and a 10-day outreach plan.

80WCS · Strong
$297KTotal grant opportunity (year 1)
6Matched funding programs
$120KGoogle Ad Grant (annual)
RollingNext hard deadline
Priority #1 · Highest ROI

The Google Ad Grant — $120K/yr in free search ads

“Adopt a pet Charleston,” “low cost spay neuter Charleston,” “animal shelter North Charleston” — extremely high-volume searches the Ad Grant captures, routing adopters, donors, and spay/neuter clients straight to intake.

★ Apply First

Suggested keyword clusters

Tuned to Charleston Animal Society's programs + Charleston geography
adopt a pet charlestonlow cost spay neuter charlestonanimal shelter north charlestonno kill shelter south carolinareport animal cruelty charlestondonate animal shelter charlestondog adoption charleston sccat adoption charleston sc
Path: TechSoup validation → Google for Nonprofits enrollment → Ad Grant activation → conversion-tracked campaigns pointed at your Donate and Get-Help pages.
Eli North · Grant Intelligence

6 matched opportunities — $297K on the table

⚠ Scores + amounts are GrantedSC research estimates (nonprofit-funder lens), not a live WebsiteCreditScore run. Re-run the official scan to lock figures.

Each card carries an application keychain: exactly what the funder requires, with an org-specific note. The Google Ad Grant leads — it's the fastest, lowest-friction win.

★ Apply First

Google Ad Grant

Google for Nonprofits
$10,000/mo in search ads ($120,000/yr)Rolling — enroll anytime High matchLow complexity
The fastest, lowest-friction win — $120K/yr of search visibility once TechSoup validation + Google for Nonprofits enrollment are done.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://www.google.com/nonprofits/

Animal Welfare Grants

Petco Love
$10,000–$100,000Rolling High matchMedium complexity
Petco Love is the largest private funder of animal-welfare nonprofits — a direct fit for sheltering, adoption, and spay/neuter programs.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://petcolove.org

No-Kill Network Grants

Best Friends Animal Society
$5,000–$50,000Network cycle High matchMedium complexity
Network-partner funding for lifesaving, spay/neuter, and no-kill capacity — a fit for Best Friends coalition members.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://network.bestfriends.org

Open Grants

Coastal Community Foundation of SC
Avg $7,500; up to $10,000–$15,000June 1 annually High matchMedium complexity
Local general-operating support — a textbook CCF fit for a Lowcountry direct-service org.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://coastalcommunityfoundation.org/competitive-grants/open-grants/

Community Grants

Dominion Energy Charitable Foundation
$5,000–$50,000Aug 1 annually Medium matchMedium complexity
Human-needs and education framing fits Dominion's Lowcountry direct-service giving.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://dominionenergy.com

Empower Charleston

Coastal Community Foundation
$10,000–$50,000/yr, two yearsMar 13 annually Medium matchHigh complexity
Capacity-building dollars can fund the website + infrastructure fixes this scan flags.
501(c)(3) STATUS + EINRequired
EIN 57-6021863 — surface it in the site footer.
MISSION STATEMENTRequired
One-paragraph mission, verbatim from your site.
PROGRAM / PROJECT BUDGETRequired
Sheltering + spay/neuter + cruelty-investigation + humane-education budget; isolate a fundable program line.
BOARD OF DIRECTORS LISTRequired
Current roster with affiliations.
MOST RECENT 990 / AUDITRecommended
Link or PDF of the latest filing.
OUTCOMES / IMPACT DATARecommended
35,000+ animals cared for; 5,000+ adoptions; 15,000+ spay/neuter; 35,961 vaccines; 11,000+ children reached (2024). 2023 revenue ~$14.08M.
PROJECT NARRATIVERequired
Lead with the 4-star rating, 35,000+ animals served, and the No Kill SC 90% statewide save rate.
APPLY / PORTALRequired
https://coastalcommunityfoundation.org/
WebsiteCreditScore · 10-Angle Audit

Credibility score: 80/100 — Strong

The strongest animal-welfare profile in the region: Charity Navigator 4-star, a ~$14M budget, 35,000+ animals cared for, and leadership of the No Kill South Carolina coalition that pushed the state to a 90% save rate. There's little credibility work to do — the play is activating the Ad Grant and matching a powerhouse brand to national animal-welfare funders (Petco Love, Best Friends) most local shelters can't reach. Surface the most-recent 990 prominently.

AngleScore
Trust Signals9/10
Mission Clarity9/10
Visual Credibility8/10
Social Proof9/10
Grant Readiness8/10
Mobile & Speed7/10
Content Currency6/10
CTA Clarity8/10
SEO & Discoverability7/10
Funder Perception9/10
Your GrantedSC Team

Meet the team working Charleston Animal Society

Two people own this account end to end.

EN
Eli North
Business Development · Grant Intelligence
"Funders fund clarity, not need. Name the outcome and the dollar follows."

Eli reads Charleston Animal Society's programs the way a program officer would, then maps them to the funders most likely to say yes — naming the deadline and dollar amount before he ever mentions GrantedSC. On this account he leads with the Google Ad Grant as the no-risk first win.

NF
Nora Fox
Content Strategy · Social Media
"People give to people. Show the human, not the org chart."

Nora turns this credibility scan into one human story a board member would share — concrete, warm, LinkedIn-native. She warms the relationship first, then publishes anonymized posts that make the case publicly, never sharing client data until permission is explicit.

10-Day Outreach

Two parallel channels, one goal: a 20-minute call

Eli works the direct channel (LinkedIn DMs → physical 'double report' mailer → email + call ask). Nora warms the ambient channel (genuine engagement → anonymized Ad-Grant post → credibility-gap post → case-study hook). Private report subdomain: charleston-animal-society.grantedsc.com.

Execution

10-day CRM action plan

DayOwnerActionOutput
Day 1EliLinkedIn DM #1 (Ad Grant + scan hook)DM sent
Day 1NoraFollow + comment on latest postEngagement logged
Day 2HansReview + approve scan subdomainSubdomain live
Day 3EliLinkedIn DM #2 (deadline hook — Rolling)DM sent
Day 4EliMail physical double-reportMailer sent
Day 7EliSend direct email + call askEmail sent
Day 10EliFinal DM — door openSequence closed